App to the Future — Design Challenge Microsite
In partnership with Microsoft Windows Phone and building on the previous year’s engagement, App to the Future was a 2-part app design challenge encouraging people to design apps for Windows Phone, and then helping them connect with developers to get their apps built.
In conjunction with the sales team I scoped, pitched and refined the program, schedule, goals and prizing. I created the sitemap, wireframes, wrote the site and promotional copy, managed the visual design and development teams and worked directly with the Windows Phone team on feedback and revisions. I launched and closed the call for entries, promoted the challenge across the Core77 Network, sent email blasts, updated the site regularly, provided support, managed entrants and prize tracking, reviewed entries and coordinated the judging process.
App to the Future more than doubled the metrics of the previous year’s app design challenge, Fast Track to the Mobile App.